As Community Manager of Gartner’s IT client community, Peer Connect, we created a content calendar made up of hosted discussions with analysts and outside experts, webinars, technical articles, contests, email newsletters and other marketing content. Our goal was to increase user engagement by 25% over the course of a year. And we accomplished that goal, succeeding to keep our community members educated, entertained, and rewarded for their contributions.
Whatever the topic of your business, having a content plan and a regular posting schedule can enhance the engagement of your customers. I can work with you to establish a content plan and to create and/or edit the content to accomplish your individual website and social media goals.
Social Media Related Reading
- Ten Commandments for Social Command Centers, Christi Eubanks, September 16, 2016
- Push Your Social Marketing Further with Innovative Content, Chris Pemberton, February 7, 2017
- 7 Steps in Creating a Winning Social Media Marketing Strategy, Michael Patterson, March 4, 2015
- 7 Ways to Win Consumers on Their Path to Purchase, Think with Google
- How to Create a Social Media Marketing Plan in 6 Steps, Evan LePage, August 4, 2016
Recommendations
“When I think of Kristina, “brilliant” comes to mind. Kristina is an excellent writer, thorough editor and is highly tech-savvy. When Kristina began moderating the community, she demonstrated dedication to the community as a whole and deep caring about members on an individual level. In addition to her gift for writing and editing, Kristina has an outstanding work ethic and wonderful personality that made her a joy towork with. I miss working with her and would welcome the chance to do it again!”— Andrea M., Peer Connect Community Manager, Executive Programs, Gartner, worked directly with Kristina at Gartner
All of the Above 